Washington Commanders: Naming Rights Partnership

In 2024, FedEx pulled out of their Naming Rights Partnership (NRP) deal with the Washington Commanders.

While other teams worked tirelessly to land a new NRP in time for the 2024 season, my team led the strategy to better balance static and digital sponsorship signage on the interior and exterior of the stadium.

This project included two site visits, meetings with stakeholders and working across verticals to ensure a seamless transition that balanced team and partner.

This proves there's better ways to manage partnerships than the ol' logo slap!